https://sofiamayfadl.com/aboutus daily 0.75 2023-02-28 https://images.squarespace-cdn.com/content/v1/607ae4a06352d519b1657d9a/719f9b44-d901-487a-ab79-c9cd9abce42d/output-onlinegiftools.gif About Us https://sofiamayfadl.com/contact daily 0.75 2023-02-28 https://sofiamayfadl.com/socialmediamanagementmalaysia daily 1.0 2023-03-22 https://images.squarespace-cdn.com/content/v1/607ae4a06352d519b1657d9a/cf3db5e8-a8eb-4a90-b034-e03aff297cef/output-onlinegiftools.gif https://sofiamayfadl.com/our-services daily 0.75 2023-02-28 https://images.squarespace-cdn.com/content/v1/607ae4a06352d519b1657d9a/5b089d73-0cf4-4eff-841f-1d872085fb2f/Screenshot+2023-02-24+at+00.20.32.jpg https://images.squarespace-cdn.com/content/v1/607ae4a06352d519b1657d9a/fc074d86-5d68-40bb-9977-3321629d771b/Screenshot+2023-02-24+at+00.39.09.png https://images.squarespace-cdn.com/content/v1/607ae4a06352d519b1657d9a/36f16f77-c80c-4696-a7bd-6953ce9fe7ed/Pink+Ideas.+A+Seamless+Social+Media+Feed.+Instagram+Post+%282%29.png https://images.squarespace-cdn.com/content/v1/607ae4a06352d519b1657d9a/e4b41a77-631d-44e8-b806-9155f08c5178/Screenshot+2023-02-23+at+00.18.29.png https://sofiamayfadl.com/work daily 0.75 2023-02-21 https://sofiamayfadl.com/work/flavourstreet monthly 0.5 2023-02-21 https://images.squarespace-cdn.com/content/v1/607ae4a06352d519b1657d9a/1618670657490-YN1I6NOE5KGTCY0BT030/Slide3.jpeg Work - FlavourStreet - Marketing Objectives Increase brand awareness Get as many orders as possible before the launch Get customers excited about the launch https://images.squarespace-cdn.com/content/v1/607ae4a06352d519b1657d9a/1618672283601-9MBFIBDPZ6AJ29OC6Q24/Slide4.jpeg Work - FlavourStreet - Marketing Channels Using different marketing channels will allow for the greatest amount of reach possible Instagram and Facebook Paid Ads allows for targeted reach Google Ads will be used through AB testing to ensure the best headlines are used Email Marketing is important in the long run as it allows us to build a subscriber list https://images.squarespace-cdn.com/content/v1/607ae4a06352d519b1657d9a/1618671251603-KRWTFNXBEL78N2CYGM68/Slide8.jpeg Work - FlavourStreet Buyer Persona: young adults living and working in London, who have no clue on how to run a side business https://images.squarespace-cdn.com/content/v1/607ae4a06352d519b1657d9a/1618671647445-WGW8NDUWSFI8IL9ZL3G0/Slide9.jpeg Work - FlavourStreet https://images.squarespace-cdn.com/content/v1/607ae4a06352d519b1657d9a/1618671428734-BBPZ86G2JDACHKN4WWRW/Slide11.jpeg Work - FlavourStreet https://sofiamayfadl.com/work/fashionvaletinternship monthly 0.5 2021-05-21 https://images.squarespace-cdn.com/content/v1/607ae4a06352d519b1657d9a/1621536187104-5VPELNMJ3L8US0O330P8/Picture+14.png Work - FashionValet Shot and designed curated content for the website and Instagram https://images.squarespace-cdn.com/content/v1/607ae4a06352d519b1657d9a/1621536271570-ZBYG9X25UZ8L8CO51O7R/Picture+15.png Work - FashionValet https://sofiamayfadl.com/work/galeri-prima monthly 0.5 2021-06-16 https://images.squarespace-cdn.com/content/v1/607ae4a06352d519b1657d9a/1625105904313-TAO2LP53RKU29KVUNJAE/Screenshot+2021-07-01+at+03.17.55.png Work - Galeri Prima https://images.squarespace-cdn.com/content/v1/607ae4a06352d519b1657d9a/1625105935348-QHP2QPTDBMAAFIK5L0WP/49465970-baccf100-f7b3-11e8-91ac-244a37ca19b9.png Work - Galeri Prima Poppins font used https://images.squarespace-cdn.com/content/v1/607ae4a06352d519b1657d9a/1623858877217-ZHYRJIVHKK41X0GFYE6F/Screenshot%2B2021-06-16%2Bat%2B16.43.27.jpg Work - Galeri Prima Homepage design for Galeri Prima https://images.squarespace-cdn.com/content/v1/607ae4a06352d519b1657d9a/65ad6faa-514b-4225-a16e-217a417074a4/Screenshot+2021-07-01+at+02.55.53.png Work - Galeri Prima Shop page https://images.squarespace-cdn.com/content/v1/607ae4a06352d519b1657d9a/be98d6bf-9fc9-415b-8b5a-15d5900e15f1/Screenshot+2021-07-01+at+02.59.38.png Work - Galeri Prima Product Archive https://images.squarespace-cdn.com/content/v1/607ae4a06352d519b1657d9a/0eab6459-3df1-43f8-83b1-450fd7533c36/Screenshot+2021-06-16+at+16.44.00.png Work - Galeri Prima Past Events https://images.squarespace-cdn.com/content/v1/607ae4a06352d519b1657d9a/a689f97f-8a16-43e9-b0fd-5c01c9c5d09c/Screenshot+2021-06-16+at+16.44.10.png Work - Galeri Prima Shop landing page with carousel https://images.squarespace-cdn.com/content/v1/607ae4a06352d519b1657d9a/5d9f5402-6ba6-4c79-8f7e-4210fca54bb0/Screenshot+2021-07-01+at+02.59.38.png Work - Galeri Prima Product Archive https://images.squarespace-cdn.com/content/v1/607ae4a06352d519b1657d9a/582ac250-3bf2-4fc4-8176-31f7d0f56a12/Screenshot+2021-07-01+at+02.58.40.png Work - Galeri Prima Enquiry section https://sofiamayfadl.com/work/marketing-campaign-endevher-girls monthly 0.5 2021-07-09 https://images.squarespace-cdn.com/content/v1/607ae4a06352d519b1657d9a/1625828157814-YG7OSLGQ6ZMHFSKDK9HA/1.jpg Work - Marketing campaign: #Endevher Girls - Marketing Strategy Endeavor Malaysia Endeavor is the only non-profit that supports high-impact entrepreneurs around the world. Our "mentor capitalist" model breaks down economic and cultural barriers to entrepreneurship through advising from our network of world-class business leaders. With their guidance, our 1500+ Endeavor Entrepreneurs throughout Latin America, Africa, the Middle East, Asia and the U.S. have created nearly 700,000 high-value jobs and generated $10 billion in 2016. https://images.squarespace-cdn.com/content/v1/607ae4a06352d519b1657d9a/1625827999386-OKZC51ZV7MM2ALNJ1X72/2.png Work - Marketing campaign: #Endevher Girls - #Endeavher Girls A campaign focused on young female entrepreneurs in Malaysia Aged: 18-24 https://images.squarespace-cdn.com/content/v1/607ae4a06352d519b1657d9a/1625828065805-I2H5TJV37KJXYC7FIXNB/3.png Work - Marketing campaign: #Endevher Girls - Marketing Objectives of #Endeavher Girls? Attract and inspire a younger female audience to the endeavor platform Increase Endeavor Malaysia's brand awareness to a new target audience Build a new community of young female entrepreneurs https://images.squarespace-cdn.com/content/v1/607ae4a06352d519b1657d9a/1625828092367-B3JDP3ICPMWAPEGT2EJE/4.png Work - Marketing campaign: #Endevher Girls - Target Audience Females in Malaysia With a strong love for entrepreneurship and business Aged: 18-24 Inspire students and fresh graduate females to start their entrepreneurship journey Challenges Lack of business knowledge No 'mentors’ to look up to which are of a similar age group https://images.squarespace-cdn.com/content/v1/607ae4a06352d519b1657d9a/1625828174796-7EO7L18AR59PNABW3T2K/5.png Work - Marketing campaign: #Endevher Girls - Endeavher Girls Ambassadors Athisha Khan and Tyra akbyathishakhan-a lifestyle company selling stationary Beautyra-a cosmetic company https://images.squarespace-cdn.com/content/v1/607ae4a06352d519b1657d9a/1625828197051-2J3OPA98E0S9IW4X71EA/6.png Work - Marketing campaign: #Endevher Girls - Marketing Channels Optimised Landing Pages Featured Blog Post Series Email Marketing Campaign https://images.squarespace-cdn.com/content/v1/607ae4a06352d519b1657d9a/1625828224643-6HPY3L0TK56OZ31O9B6N/7.png Work - Marketing campaign: #Endevher Girls - Landing Page Optimised landing page Linking the blog series to the landing page https://images.squarespace-cdn.com/content/v1/607ae4a06352d519b1657d9a/1625828249786-V6V8Z4F99S5W53P1L7F2/8.png Work - Marketing campaign: #Endevher Girls - Guest Post Ideas Balancing a Business and Full time Studies: 5 time management strategies you can use Implementing Diversity in an Online Beauty Brand Managing hate online whilst maintaining a 5 figure online business https://images.squarespace-cdn.com/content/v1/607ae4a06352d519b1657d9a/1625828326541-WOX1B20EPVQ8FIAHW12K/9.png Work - Marketing campaign: #Endevher Girls - Social Media Marketing Promoting the Blog Post Series on Instagram Stories https://images.squarespace-cdn.com/content/v1/607ae4a06352d519b1657d9a/1625828344211-N5ZM0WJMFFVNH2CQ1HI1/10.png Work - Marketing campaign: #Endevher Girls - Email Marketing Drip Campaign Using the data from our email list, we can send out personalised notification blasts regarding the blog post series Linking the emails back to the blog posts https://images.squarespace-cdn.com/content/v1/607ae4a06352d519b1657d9a/1625828492131-MEKRHKG4L9L769U2HD4U/12.png Work - Marketing campaign: #Endevher Girls - Potential Timeline Q4 2021 October 2021: Launch of new landing page and Social Media Promotion November 2021: Start of Blog post Series: Weekly Blog posts (depending on the number of entrepreneurs) December 2021: Ending of the Blog Post Series: Start foreshadowing the ending of the series. Discuss where readers can continue to keep up with their favourite entrepreneurs https://images.squarespace-cdn.com/content/v1/607ae4a06352d519b1657d9a/1625828474201-93MF1BYG9TPNGP8YHB4W/11.png Work - Marketing campaign: #Endevher Girls - Metrics and Budget Landing Page and Email Marketing are the most costly ones. Total cost: RM 478 https://sofiamayfadl.com/work/the-siam-thai-cuisine monthly 0.5 2022-10-17 https://images.squarespace-cdn.com/content/v1/607ae4a06352d519b1657d9a/ec9d5975-4c11-47a5-80c7-e1eb5d9c5d83/Screenshot+2022-10-17+at+22.39.05.png Work - The Siam Thai Cuisine website flow https://images.squarespace-cdn.com/content/v1/607ae4a06352d519b1657d9a/b8a3c552-65fd-4be3-8fef-36a91b61fddc/Screenshot+2022-10-17+at+22.16.50.png Work - The Siam Thai Cuisine Facebook Ads https://images.squarespace-cdn.com/content/v1/607ae4a06352d519b1657d9a/25c23181-681d-48c4-8e61-50948c427e9a/Screenshot+2022-10-17+at+22.42.37.png Work - The Siam Thai Cuisine Website Homepage with CTA button https://images.squarespace-cdn.com/content/v1/607ae4a06352d519b1657d9a/5b292443-cf6a-494c-a7a4-40494e24b54e/05B69BA6-26CB-4F90-B552-2B1D7C08D877.png Work - The Siam Thai Cuisine The Siam Thai Cuisine Instagram https://sofiamayfadl.com/work/sigma-school monthly 0.5 2022-10-17 https://images.squarespace-cdn.com/content/v1/607ae4a06352d519b1657d9a/dc91e8da-94a0-4299-8bfa-0377773f1816/7F292936-7BE6-4BB3-B1C8-C841B18ED37B.PNG https://images.squarespace-cdn.com/content/v1/607ae4a06352d519b1657d9a/30cd6714-0451-40b2-83d8-0bc03901d8ce/IMG_ACFB9EBA1D93-1.jpg https://images.squarespace-cdn.com/content/v1/607ae4a06352d519b1657d9a/a3fe353e-5994-4b73-9199-03db88c326f2/IMG_A33AEA458655-1.jpeg