Flavour Street Marketing Strategy
We are launching in North East London with an initial group of 10 cooks. The launch is in two weeks. Create a launch strategy. How do you inform customers and get them excited to pre-order?
Marketing Objectives
Increase brand awareness
Get as many orders as possible before the launch
Get customers excited about the launch
Marketing Channels
Using different marketing channels will allow for the greatest amount of reach possible
Instagram and Facebook Paid Ads allows for targeted reach
Google Ads will be used through AB testing to ensure the best headlines are used
Email Marketing is important in the long run as it allows us to build a subscriber list
How would you bring new chefs to the platform? Describe one campaign.
Buyer Persona: young adults living and working in London, who have no clue on how to run a side business
Two Main strategies to gain new chefs
new landing page
This will give potential cooks more information on joining the platform and how the platform could benefit them
Instagram story ads
This will allow for targeted ads to be applied and it will allow for easy evaluation