#Endevher Girls: a campaign focusing on how to make your business dreams come through
Marketing Strategy Endeavor Malaysia
Endeavor is the only non-profit that supports high-impact entrepreneurs around the world. Our "mentor capitalist"​ model breaks down economic and cultural barriers to entrepreneurship through advising from our network of world-class business leaders. With their guidance, our 1500+ Endeavor Entrepreneurs throughout Latin America, Africa, the Middle East, Asia and the U.S. have created nearly 700,000 high-value jobs and generated $10 billion in 2016.
#Endeavher Girls
A campaign focused on young female entrepreneurs in Malaysia
Aged: 18-24
Marketing Objectives of #Endeavher Girls?
Attract and inspire a younger female audience to the endeavor platform
Increase Endeavor Malaysia's brand awareness to a new target audience
Build a new community of young female entrepreneurs
Target Audience
Females in Malaysia
With a strong love for entrepreneurship and business
Aged: 18-24
Inspire students and fresh graduate females to start their entrepreneurship journey
Challenges
Lack of business knowledge
No 'mentors’ to look up to which are of a similar age group
Endeavher Girls Ambassadors
Athisha Khan and Tyra
akbyathishakhan-a lifestyle company selling stationary
Beautyra-a cosmetic company
Marketing Channels
Optimised Landing Pages
Featured Blog Post Series
Email Marketing Campaign
Landing Page
Optimised landing page
Linking the blog series to the landing page
Guest Post Ideas
Balancing a Business and Full time Studies: 5 time management strategies you can use
Implementing Diversity in an Online Beauty Brand
Managing hate online whilst maintaining a 5 figure online business
Social Media Marketing
Promoting the Blog Post Series on Instagram Stories
Email Marketing Drip Campaign
Using the data from our email list, we can send out personalised notification blasts regarding the blog post series
Linking the emails back to the blog posts
Metrics and Budget
Landing Page and Email Marketing are the most costly ones.
Total cost: RM 478
Potential Timeline Q4 2021
October 2021: Launch of new landing page and Social Media Promotion
November 2021: Start of Blog post Series: Weekly Blog posts (depending on the number of entrepreneurs)
December 2021: Ending of the Blog Post Series: Start foreshadowing the ending of the series. Discuss where readers can continue to keep up with their favourite entrepreneurs